E342 MEMS Seminar; Zero to Millions: High Volume MEMS Start-Ups in the Fabless Era, Monday Oct. 13th, 3-4pm CISX 101

Roozbeh Parsa rparsa at stanford.edu
Thu Oct 9 04:20:34 PDT 2008


MEMS Seminar Announcement:
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E342 SEMINAR
(MEMS Lab2)

Monday, October 13, 2008
3:00 – 4:00 pm
CISX-101

Title:
Zero to Millions: High Volume MEMS Start-Ups in the Fabless Era

Speaker:
Dr. Brian Bircumshaw
LV Sensors, Inc., Emeryville, California


Abstract:
So, you have a novel MEMS widget and you want to start a company? The reality of today is that credit is tight. Technology speculators (like venture capitalists) increasingly back “safer” software options. They will not fund a fab; and, to succeed, you will need a system with market pull, not a widget. Despite these limitations, MEMS is entering the mainstream, and there are many opportunities out there. This talk will delve into the topic of building a high volume MEMS start-up in the fabless/fab-lite era. It will explore the necessary conditions for success on the business side. It will then examine the constraints imposed by the investors and the marketplace. With the business landscape established, the talk will delve into system design considerations, from the MEMS to the package & electronics, from wafer probe to product test and calibration. The talk will also touch on the extremely important topic of sub-contractors, such as wafer foundries.Throughout, the talk will draw on examples and vignettes from LV Sensors, Inc. (LVSI). Once described as a “secretive wireless sensor co.,” LVSI is an example of a high volume electronics start-up. Combining MEMS and electronics in a custom package, LVSI has developed the world’s first Tire Pressure Sensor (TPS) with integrated pressure sensor, RF capabilities, and dual-axis motion sensor.


Bio:
Brian Bircumshaw was born and raised in San Diego. He received his BS with Honor from Caltech in Mechanical Engineering. His passion for traveling motivated him to look abroad for his post-graduate degrees. In 1999, he received his MPhil from Cambridge University ( England ) in computational fluid dynamics on a Churchill Fellowship. In 2000, he received a diploma in technology management from the University of Strathclyde ( Scotland ) on a Rotary Ambassadorial Scholarship. Excited by ants on microscopic gears, Brian returned to the USA to work on MEMS at UC Berkeley with Profs. Al Pisano and Roger Howe. In 2005, he received his PhD in RF MEMS resonators, and began working at LV Sensors with the start-up personalities of Dr. Janusz Bryzek and Curtis Ray. Brian is the principal architect behind the design of LVSI’s MEMS pressure sensor and accelerometer, as well as their fabrication process flow and integration into the TPS product.
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